Consumer behavior and the Orthodox Jewish Community

Consumer behavior and religious minorities
This can be examined through the lens  u of the Kosher food business or Orthodox consumer goods
There are three areas to examine
1 "mainstream" or " non-jewish" companies that have specific campaigns target the orthodox Jewish communities (can be segmented by subcommunties and region, especially Israel followed by a distance second with New York City)
2 companies that accidentally have become go to for the orthodox community, west clock crock pots, Stella Dora, Duncan Hines,
3 orthodox Jewish companies that target their company and Jewish product companies that target the orthodox sectors (manishivitz)